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E - COMMERCE

Petvia: A Personalized Digital Experience for Every Pet

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Project Overview

Petvia is an innovative digital platform designed to simplify pet care and strengthen the bond between pets and their owners. It centralizes key aspects of pet management—nutrition, health, hygiene, and reordering supplies—within one intuitive dashboard. Whether users need to check their pet’s last vet visit, reorder food, or track upcoming treatments, Petvia provides an easy, personalized, and seamless experience.

Objective

  1. Build a comprehensive pet management hub for owners and multi-pet households.
  2. Simplify reordering of preferred food and hygiene products.
  3. Enable users to track vet appointments and treatment schedules.
  4. Create a customized experience for each pet profile with personalized reminders.

Research Methodology

Market Analysis

To understand the market landscape, I analyzed platforms like Chewy, Petbarn, and Zooplus. While these services offer online stores, few provide personal dashboards that integrate health, nutrition, and care tracking. Petvia bridges that gap by combining shopping, wellness tracking, and reminders in one cohesive ecosystem.

User Interviews

I spoke to individuals who fell into the following categories:

  • •Pet owners managing multiple animals
  • •Busy professionals seeking automation and reminders
  • •New pet parents looking for structured guidance

Key Questions

  • What features help pet owners feel confident about their pet’s care?
  • How can we make reordering and tracking seamless in one place?
  • What interface elements make the experience intuitive and trustworthy?

Key Findings

Personalization Drives Engagement

Users want profiles that reflect their pets’ personalities and needs — from food preferences to medical history.

Effortless Reordering

A “Reorder” button directly from each pet’s dashboard drastically reduces friction and increases repeat purchases.

Calm, Caring Design Language

Participants preferred soft tones, clean icons, and card-based layouts that evoke comfort and trust.

Centralized Health Tracking

Having a simple overview of past and upcoming vet visits enhances trust and makes users feel supported.

Sitemap

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Low - Mid Fidelity Wireframes

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High Fidelity Wireframes

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Usability Testing

Scenario: “You’ve logged into Petvia to manage your pet’s care. Check your dog’s next vet appointment, reorder its food, and add a reminder for a flea treatment. How easily can you complete these tasks?”
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Task Completion Success
Participants quickly navigated between the dashboard sections, reordering products and accessing health data with minimal friction. Users appreciated the clean interface, quick access to essentials, and integrated reminders for upcoming vet visits and treatments.

Experience The Prototype

Petvia’s final prototype successfully meets its design goals, providing a personalized, integrated, and user-friendly experience for every pet owner.
From nutrition tracking to vet appointments, every detail is accessible within a single intuitive dashboard. This seamless experience helps users feel in control, informed, and connected — while also strengthening customer relationships for pet shops.
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Future Impact
Future iterations of Petvia will focus on expanding personalization and intelligence:
  • •Smart reminders for upcoming appointments and treatments
  • •Integration with veterinary systems for automatic visit logging
  • •AI-powered nutrition and care recommendations
  • •Multi-device sync and mobile notifications
  • •Subscription-based auto-reordering for supplies
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